Our Vision

Privacy is Paramount

We believe your personal data should remain personal. That’s why we prioritize a privacy-first approach with powerful, on-device processing.

Your data never leaves your phone. We rely primarily on Apple's powerful, built-in foundation models, meaning all analysis happens securely on your device and offline. For older devices without Apple Intelligence support, we offer an optional remote processing alternative while always maintaining the highest standards of data security.

Your Style, Our Intelligence

The simple act of capturing or liking an idea is key to making our app smarter. This "Favorite Idea" feature is more than just a save button—it's a pillar for understanding your unique creative preferences and style.

By analyzing the ideas you capture and those you favor, we gain rich, anonymized insights. This continuous learning allows our models to improve the quality of future creative suggestions and tailor them specifically to your aesthetic over time.

Timely & Trending

Our goal is to give you the perfect idea at the perfect time. We make Quick captures smart by factoring in the immediate context: time of day, season, and location. Beyond that, we surface ideas related to what’s trending so your content remains fresh, relevant, and ready to be part of the moment.